02 — About
2
FOUNDERS
2026
SINCE
0
INVESTORS
4
PRODUCTS
How we work here
- Working in the open.The process is the product.
- No whitewashing.The neighborhood stays.
- Low and slow.Nothing rushes.
- Don't sign on the first read.Everything gets thought twice.
Lan
CEO · founder · since 2026
- Composition
- product · lab · essay
- Function
- leads product, runs the lab, writes El Otro Lado.
- Practice
- builds in silence · writes on Saturdays · teaches without asking
“A brand isn't what's said about you. It's what gets built before you speak.”
ZaakCMO · cofounder · since 2026
- Composition
- brand · community
- Function
- shapes the public voice, tends the conversation with El Otro Lado readers.
- Practice
- brand as invitation · slow narrative · connection without algorithm